vivo V40 Backs Filipino Filmmaker’s Mission to Inspire Climate Action

Renowned Filipino filmmaker Joseph Abello takes a creative approach to climate advocacy by using the vivo V40 to produce a short film for the Oscar M. Lopez Foundation’s Mga Kwento ng Klima (MKK) Short Films 2024. This competition encourages filmmakers to explore how climate change affects Filipino communities and calls for greater awareness and action.

Abello, celebrated for What Home Feels Like and Double Twisting Double Back, created Water for Three Sisters to shed light on the issue of water interruptions in his hometown of Cainta, Rizal. Through the lens of the V40, the film aims to inspire audiences to think deeply about the challenges brought by climate change in the Philippines.

 

“As a filmmaker, very powerful to be a filmmaker because people watch us, we can influence people through our content. So, it’s really time to do something more than just fun or more than just content. Do something na may laman, do something that can really influence people for the good,” Abello shared.

A loyal vivo user, Abello recently upgraded from the vivo V21 to the V40, specifically for this project. The vivo V40, developed in partnership with the renowned German optics company ZEISS, boasts three 50MP cameras that deliver professional-grade image quality, a perfect match for Abello’s creative vision.

“Noong nalaman ko na yung vivo V40 is co-engineered by ZEISS, eh yun talaga, it’s the perfect phone na magagamit ko dito sa pag-shoot ng aking short film. So, when deciding ano bang mobile phone yung gagamitin ko to shoot this short film, I knew talaga I had to go with vivo. Like I said, I really trust vivo as a brand,” he explained.



Abello shot his film using the vivo V40’s 4K video resolution at 30 frames per second, achieving cinematic quality comparable to high-end cameras. “For me, using vivo V40 allows me to create a film not just in a budget-friendly way but at the same time, produce a film na yung quality niya parang shoot mo talaga using an expensive filmmaking camera,” he said.

Expressing his gratitude to vivo Philippines, Abello added, “Thank you so much vivo Philippines for helping me create my short film using your vivo V40, co-engineered by ZEISS. It really helped me produce a quality-looking short film."

While the premiere date for the 2024 MKK Short Films is yet to be announced, the vivo V40 is now available for purchase at vivo stores nationwide and online via the vivo website, Shopee, and Lazada. Get yours today for as low as Php 26,999 and experience professional filmmaking right in your hands.

Shaping Public Opinion with Strategic Content Initiatives

Strategic content initiatives are deliberate and well-planned creation, distribution, and management of content to achieve specific objectives. It plays a pivotal role in shaping public opinion by providing information, sparking discussions, and encouraging audiences to form opinions on various topics.

By understanding the factors that influence public opinion and employing effective content strategies, organizations, and individuals can successfully sway public sentiment in their favor.

What is Public Opinion?

Public opinion is shaped by a myriad of factors, including personal experiences, cultural values, social interactions, and exposure to media. These factors are crucial for crafting content that resonates with audiences and effectively shapes their opinions.

Measuring public opinion involves gathering data through surveys, polls, and social media analysis. The data helps content creators tailor their messages to address the needs and preferences of their target audiences, thereby increasing the likelihood of shaping public opinion.

The Power of Content in the Digital Age

The digital age has witnessed unprecedented growth in digital media, providing content creators with multiple platforms to reach vast audiences. This expansion has amplified the importance of strategic content initiatives in shaping public opinion.

Crafting effective content strategies requires a good understanding of content consumption patterns. By identifying the types of content that resonate with target audiences, content creators can optimize their initiatives to maximize engagement and influence public opinion.

Strategies for Crafting Influential Content

Identifying and understanding your target audience is the first step to shaping public opinion. Demographic, psychographic, and behavioral data can provide valuable insights into audience preferences, enabling content creators to tailor their messages accordingly.

Once the target audience has been identified, content creators should craft messages that address their needs and preferences. This approach increases the likelihood of capturing the audience's attention and influencing their opinions.

Storytelling and emotional appeals are powerful tools for shaping public opinion. Weave narratives that evoke emotions to foster connections with audiences and influence their perceptions of various topics. You can make this more effective by incorporating visuals that will increase engagement and strengthen your message.

Platforms for Disseminating Strategic Content

Social media platforms offer content creators a wealth of opportunities to reach and engage with audiences. Each platform boasts unique advantages, making it essential for content creators to tailor their initiatives to suit the specific nuances of each platform.

Blogs and websites also serve as hubs for strategic content initiatives. By publishing high-quality, engaging content on these platforms, content creators can establish themselves as thought leaders and build credibility with their target audiences.

Email marketing is another effective way to disseminate your message. It provides you with a direct line of communication with your target audiences. By crafting personalized, relevant content, you can foster relationships with your subscribers and influence their opinions.

Last but never least, traditional media outlets like newspapers, magazines, and television, remain powerful channels for disseminating strategic content. By leveraging these platforms, content creators can reach wide audiences and bolster their credibility.

Successful Content Initiatives

A primary example of strategic content efforts that aim to shape public opinion is political campaigns. By crafting compelling narratives and leveraging various platforms, political candidates can engage with voters and sway their opinions.

Corporate branding campaigns also utilize strategic content initiatives to foster positive perceptions of their brands. Through crafting engaging stories and employing various platforms, companies can build relationships with their audiences and influence their perception.

Another example is social movements – they harness the power of strategic content initiatives to raise awareness, mobilize supporters, and shape public opinion. Using compelling narratives and leveraging various platforms, social movements can effect change and drive progress.

Ethical Considerations in Content Strategy

Content creators must strike a delicate balance between persuasion and integrity when crafting strategic content initiatives. Ensure that your messages are truthful, transparent, and respectful. Further, always respect your audiences’ intelligence by avoiding patronizing language and respecting privacy preferences. All these contribute to building trust with your audiences and maintaining credibility.

Measuring the Impact of Content Initiatives

You can measure the success of your content initiatives by tracking key performance indicators (KPIs), such as engagement rates, conversion rates, and reach. Monitoring these metrics allows you to assess the effectiveness of your campaign initiatives and make data-driven decisions.

Audience feedback and engagement are also crucial for evaluating the success of content initiatives. In addition, tracking public sentiment over time reveals the effectiveness of your strategies, especially in the long run. Actively review these factors to refine your strategies accordingly and improve your impact.

Challenges in Shaping Public Opinion

In an era of information overload, content creators face the challenge of capturing audience attention amidst a deluge of content. To overcome this hurdle, content creators must craft compelling messages that resonate with their audiences.

Another challenge to shaping public opinion is skepticism. Establish credibility and build trust with your audiences by always providing verifiable information. The media is a polarized landscape, so be mindful of messages being misconstrued or misused.

Working with a public relations agency can help you develop a well-crafted message that is balanced, respectful, and engaged in open dialogue, aiming to bridge divides and foster understanding.

Influence your audience positively!

Strategic content initiatives play a vital role in shaping public opinion by providing information, sparking discussions, and encouraging audiences to form opinions on various topics. By staying ahead of new developments in content strategy and adapting your initiatives accordingly, you can continue to shape public opinion and drive progress.

Unlock stunning photography with the vivo V40 Lite 5G’s 50MP camera and AI features

 

The vivo V40 Lite 5G redefines photography for those who love capturing life’s best moments. This new midrange smartphone comes with a 50MP main camera, a 32MP portrait lens, and an 8MP ultra-wide-angle camera with a 120° field of view, making every shot remarkable.

With innovative features like AI Aura Light, AI Erase, and AI Photo Enhance, the V40 Lite 5G lets users create vibrant, high-quality photos anywhere, offering enhanced control over every detail.

Unmatched camera setup for every photography style

The vivo V40 Lite 5G is equipped with a 50MP main camera for strikingly clear images, a 32MP portrait camera that excels in selfies, and an 8MP ultra wide-angle camera with a 120° field of view. The ultra-wide lens is ideal for capturing stunning group shots and panoramic landscapes, while vivo’s intelligent algorithms correct wide-angle distortion to deliver flawless images.

 

Without Flash or AI Aura Light

With Flash

With AI Aura Light

Adding to this is the innovative AI Aura Light feature. Offering 75 times softer and 8 times wider lighting coverage than a standard flash, the AI Aura Light provides a warm, even glow that complements all skin tones and smooths away imperfections. Even vivo ambassador Marian River can't get enough of it!

@vivo_philippines Effortlessly luminous ✨ Watch @Marian Rivera shine with the AI Aura Light, redefining what it means to capture true beauty. #fyp #foryourpage #viral #vivo4yearwarrantybattery #vivov40lite #marianrivera ♬ original sound - vivo_philippines

With this feature, portraits look more natural and professional, even in low light, making every shot look like it was taken in a studio.

Perfectly enhanced photos with AI Erase and AI Photo Enhance

The V40 Lite 5G brings powerful AI editing capabilities right to your fingertips. With AI Erase, users can easily remove unwanted objects or distractions from photos, ensuring that each image focuses on the best moments.

 

Before AI Erase

After AI Erase

On the other hand, the AI Photo Enhance feature automatically optimizes brightness, contrast, and sharpness, bringing out vibrant colors and fine details that make every shot look professionally edited with just a single tap. The AI Erase and AI Photo Enhance features allow users to create photos that truly stand out, highlighting the beauty of each scene.

Low-light excellence with Super Night algorithms

Low-light conditions are no challenge for the V40 Lite 5G, thanks to its Night Mode with Super Night algorithms. This technology enhances brightness, clarity, and color accuracy, minimizing blur and noise for clear, vivid night shots. With nine unique night filters, users can add an artistic touch to their nighttime photos, unlocking endless creative possibilities

 

For those who love capturing every angle and moment with perfection, the vivo V40 Lite 5G is the ideal choice. With up to 12GB of RAM and 512GB of storage (expandable up to 2TB), the vivo V40 Lite 5G starts at Php 15,999. Visit vivo stores nationwide or shop online via the vivo website and Shopee to bring this powerful photography companion home today!

FIRST LOOK: HONOR Magic7 Series to introduce Autopilot AI for Mobile

 

Global technology brand HONOR announced that its upcoming HONOR Magic7 Series will be powered by the revolutionary Snapdragon® 8 Elite Mobile Platform from Qualcomm Technologies, Inc. At Snapdragon Summit 2024,

HONOR revealed its plans to develop an AI-first ecosystem. On stage, HONOR showcased groundbreaking AI features coming to the Magic7 Series, including the industry's first on-device AI Agent for an open ecosystem, and the first real-time NPU graphics rendering for mobile gaming. The company also gave a sneak peak of what its new flagship will look like.

“Openness and collaboration are in our DNA,” commented Dr. Ray Guo, CMO of HONOR Device Co., Ltd. “With this collaboration with Qualcomm Technologies, we are defining the AI-first ecosystem and revolutionizing user experiences for the AI era. We are thrilled to introduce the industry’s first AI Agent for an open ecosystem, and bring on-device generative AI to gaming powered by NPU computing for the first time. Welcome to the era of Autopilot AI for mobile.”

“We are excited to work with HONOR to shape the future of AI and redefine how people interact with technology,” commented Chris Patrick, SVP and GM of Mobile Handsets, Qualcomm Technologies, Inc. “Together, we're poised to push the boundaries of AI and create truly transformative experiences.”

Autopilot AI for Mobile: Industry’s first AI Agent for an open ecosystem

The HONOR Magic7 Series will debut the industry’s first on-device AI Agent for an open ecosystem. From a simple text or voice prompt, the AI Agent can order takeout on the user’s behalf. With consent, it can learn from users’ habits to make intelligent decisions, for example it can understand if the user prefers their coffee with coconut milk, and order accordingly.

 

It can also find and cancel unwanted subscriptions across different apps with just a simple command, breaking boundaries between apps and services. The AI Agent can assist across a wide range of uses including travel planning, ticket booking, calendar scheduling, notification management, cross-app file transfer, and more. Set to launch on MagicOS 9.0 on the HONOR Magic7 Series, the AI Agent provides unparalleled convenience and ushers in the era of Autopilot AI.

AI-empowered Hardware: On-device generative AI in gaming powered by NPU computing for the first time

The upcoming HONOR Magic7 Series smartphone will bring on-device generative AI to gaming powered by NPU computing for the first time. The new series will introduce the industry’s first real-time AI graphics rendering for mobile gaming. Compared to other smartphones, HONOR’s solution reduces GPU load, leading to lower device temperatures and a better gaming experience with higher image quality.

 

Seamless AI: MagicRing empowering the Snapdragon ecosystem

Throughout the show, HONOR demonstrated how it is working together with Qualcomm Technologies to define the AI-first ecosystem, aimed to revolutionize user experiences in connectivity, interaction and performance. HONOR showed how its MagicRing technology is empowering the ecosystem across a range of products, apps, and services.

MagicRing makes the multi-device AI experience easier, with its secure and smooth flow of services and information across devices. For example, when using Windows on Snapdragon, Cocreator allows users to produce detailed artwork from simple drawings. Powered by MagicRing, users can seamlessly access Cocreator on their HONOR MagicPad 2, drawing AI masterpieces with their Magic Pencil. They can also use the HONOR Magic V3’s AI Eraser on the HONOR MagicBook Art 14 to experience the convenience of mobile AI across all their devices.

Empowered by the Snapdragon 8 Elite and MagicOS 9.0, the HONOR Magic7 Series is set to usher in a new era of Autopilot AI with its intuitive AI Agent. The upcoming device will bring on-device generative AI to gaming powered by NPU computing for the first time.

Stay tuned for more information at the HONOR Magic7 Series China launch event on 30th October 2024. To get more updates, head on to HONOR Philippines’ social media platforms for exciting announcements:
Facebook (Facebook.com/HonorPhilippines),
Instagram (Instagram.com/honorph/)
and TikTok Shop: (Tiktok.com/@honorphilippines).

To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

It’s official! The AI Portrait Master HONOR 200 Series is coming soon in PH

 

Leading smart devices provider, HONOR, has confirmed to launch the AI Portrait Master HONOR 200 Series in the Philippines! HONOR 200 is the latest range of smartphone from the brand and stirred a lot of demand with its Four-Layer AI Architecture comprises Cross-device and Cross-OS AI, Platform-level AI, App-level AI, and Interface to Cloud-AI services.

“It is indeed official! HONOR 200 Series will arrive in the Philippines very soon so don’t dare miss our next announcements. We are beyond excited to push the boundaries of AI and deliver seamless experiences to our users,” HONOR Philippines Vice President Stephen Cheng said.

HONOR 200 Series First Look

The leading smartphone in the country has started the teaser for HONOR 200 with Studio Harcourt-themed photos, a valuable partnership of the brand. The said studio is a prestigious institution in Paris that was integrated to the DSLR-killer camera of HONOR 200.

Stay tuned for HONOR’s big announcements soon. Head on to HONOR Philippines’ social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/. 

How HONOR Magic6 Pro’s AI features drive the smartphone brand to be no.1 in China

HONOR, the eminent global provider of smart devices, clinched the top spot among leading smartphone brands in the latest study conducted by the International Data Corporation (IDC). According to Antonio Wang, Vice President at IDC, HONOR secured a remarkable 17% share in the charts, with a staggering Year-over-Year (YoY) shipments surge of 123.3% in Quarter 1, 2024.

The recent debut of the HONOR Magic6 Pro in China witnessed First Quarter shipments surpassing the combined shipments of its predecessors in the initial two quarters. This achievement is attributed to its cutting-edge AI functionalities. Excitingly, the HONOR Magic6 Pro is set to hit the Philippines market on May 8.

 

"Being part of a prestigious and competitive global technology company like HONOR, it's truly an honor for us. We're excited about the challenge ahead and fully committed to bringing technological breakthroughs and innovation to the Philippines. We aim to achieve significant milestones in this dynamic market,” said Stephen Cheng, Vice President of HONOR Philippines.

Moreover, HONOR’s overseas market has gained significant growth during the past year with a 200% growth rate. By Q1 2024, HONOR has entered more than 100 markets and ranked Top 5 in many markets including Europe, Midde East, Latin America and Malaysia.

 

An HONOR Smartphone Produced Every 28.5 Seconds

HONOR consistently dedicates over 10% of its annual income to Research and Development (R&D), with this commitment growing each year. In the realm of AI exploration alone, HONOR has invested upwards of 10 billion CNY.

 

At present, HONOR boasts world-class R&D and innovation capabilities, sustained by a team of over 8000 R&D professionals spread across 7 R&D centers and over 100 innovative laboratories. The pace of innovation is evident in the company's submission of over 300 new patent applications monthly.

Notably, HONOR has achieved an impressive 85% automation rate in its intelligent production line. This level of efficiency enables the manufacturing of a smartphone every 28.5 seconds, showcasing the brand's commitment to cutting-edge technology and streamlined production processes.

Emerging Battery Innovations from Automobile Industry to Smartphones

HONOR has unveiled its innovative approach to pushing the boundaries of material and structural technology, particularly evident in the Magic Series.

Breaking new ground, HONOR became the first brand to integrate emerging battery innovations from the automotive industry into smartphones, introducing the all-new Second-generation Silicon-carbon Battery to the HONOR Magic6 Series. With a theoretical capacity of 3579mAh/g for a pure silicon-based anode, this technology surpasses graphite by a remarkable tenfold. This development, akin to advancements seen in companies like Tesla, promises exceptional battery life and consistent performance.

Additionally, the Nano Crystal Shield featured in the HONOR Magic6 Pro is another testament to the brand's commitment to innovation. Through the utilization of advanced materials boasting a 50% improvement in crystal density, the Magic6 Pro achieves a shock absorption capability up to ten times greater than before. This enhancement ensures unparalleled durability, securing the device against accidental drops and impacts.

 

AI Falcon Camera System

Responding to the surge in popularity of "sportography" and the escalating importance of Artificial Intelligence (AI), smartphone manufacturers are doubling down on efforts to enhance capture speed and image clarity. With this, HONOR has taken proactive strides to spearhead camera innovation in the industry, with the HONOR Magic Series boasting a distinctive AI falcon camera system.

In the Image Lab located in Shenzhen, HONOR has embraced the All-scenarios Automated Comprehensive Photographic Testing System. This revolutionary approach enables the optimization of the HONOR Image Engine across an extensive array of anticipated scenarios, ensuring unparalleled performance in diverse shooting conditions. Additionally, HONOR has introduced proprietary testing equipment, a pivotal contribution to achieving the industry-leading focus accuracy of the 1200-point LiDAR Matrix Auto Focus System, notably featured in the Porsche Design HONOR Magic6 RSR.

Top AI Camera Phone, HONOR Magic6 Pro, Coming to PH!

HONOR, a leading provider of smart devices worldwide, is set to introduce the HONOR Magic6 Pro in the Philippines. The phone has garnered significant recognition, earning five DXOMARK Gold Labels for its camera, battery, display, selfie, and audio features. It maintains its position as one of the top-ranking camera phones globally according to DXOMARK.

Stephen Cheng, Vice President of HONOR Philippines, expressed excitement about the launch, emphasizing the device's appeal to users seeking top-notch camera capabilities. He highlighted the company's dedication to delivering quality products and staying at the forefront of innovation.

The HONOR Magic6 Pro responds to the evolving demands of sports photography and the growing influence of Artificial Intelligence (AI) in the field. HONOR has invested in improving its camera technology to provide users with fast capture speeds and exceptional image quality.

The Magic6 Series represents HONOR's commitment to innovation, combining advanced hardware with intelligent software. At the heart of the device is the AI-powered Pro-grade Falcon Camera System, designed to enhance the photography experience for users.

Complementing this innovation is the industry-first Customized HDR Sensor, endowed with an ultra-large dynamic range and an expansive variable aperture. This sensor empowers users to capture scenes with unprecedented fidelity, preserving the nuances of light and shadow in every shot. Moreover, the integration of AI technology enables the camera system to intelligently optimize settings in real-time, ensuring that every photo is a masterpiece.

In May, the eagerly awaited HONOR Magic6 Pro will be fully unveiled, presenting its industry-leading specifications. Stay tuned for more updates on this exciting launch!

The HONOR Magic6 Pro will be available for pre-order soon, you may access the product once live at Lazada https://bit.ly/Laz_M6Pro_PR, Shopee https://bit.ly/Shop_M6Pro_PR, and Tiktok Shop.

For more updates on the spectacular specs of the HONOR Magic6 Pro, follow through HONOR Philippines’ social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://bit.ly/Web_M6Pro_PR.

Galaxy S24 Series piques #Team Galaxy Catriona Gray's fascination

At the recent unveiling of Samsung's newest Galaxy S24 Series, Catriona Gray, renowned for her multitasking prowess, expressed her excitement over the advanced AI capabilities integrated into the devices. As someone deeply immersed in various endeavors, Catriona finds the Galaxy S24 Ultra to be an ideal companion, boasting features that align with her dynamic lifestyle.

Intuitive AI features geared towards productivity and creativity

In her role as a content creator and active participant in numerous engagements, Catriona relies heavily on capturing moments and ideas swiftly. She particularly appreciates the convenience offered by the Notes Assist feature, allowing her to organize her thoughts effortlessly. "With Notes Assist, I can personalize notebooks and quickly access summaries of their contents, making it incredibly convenient for managing my busy schedule," Catriona explains.

Among the AI functionalities Catriona finds most beneficial for her productivity and creativity is the Circle to Search with Google feature. This innovative tool enables users to extract information from selected portions of images or text, empowering Catriona to efficiently gather insights while on the move. Additionally, she applauds the ability to extract icons from images, facilitating seamless integration into various applications such as notes and messages, or even for crafting personalized stickers.

 

 

Breaking boundaries of communication

The Galaxy S24 Series also enhances how devices can connect people from all around the world, making truly borderless communication possible. AI features remove communication hurdles with near-real-time voice and language translations, live language translations through call assist, and seamless live translation chat assistance.

“Just thinking of possibilities with travel, I think we've all experienced challenges while traveling and having language barriers at times when wanting to clarify something on an itinerary, or directions,” Catriona shared.

“Now with live chat updates, it allows us to connect, even with phone calls. It allows you to follow along with what the other person is saying. It’s innovative, connecting so many different people from around the world. When you think about a device, a phone, and its initial purpose, it innovated to a level that's breaking boundaries. In a way, that is a very cool thing.”

Every content creator’s dream come true

The Samsung Galaxy S24 series also sets a new standard for image and video capturing, with upgraded lenses and the integration of the new ProVisual engine. This engine improves color tone, reduces noise and brings out details in every photo, along with making sharing on Instagram and Snapchat seamless. AI also enhanced editing features like AI Zoom, and AI powered object resizing, moving and erasing. Editing applications are also built in-device so content creators no longer need third party applications to work on-the-go.

Catriona shares her experience with video editing on the Galaxy S24 Ultra. “Video editing on this is an absolute dream because the processing power of the S24 is really nice as well, it's very well rounded.”

For content creators who are passionate about sharing content real time, the integration of the apps gets rid of the challenges of having blurry and low quality images when transferring photos and videos from the phone camera to the application.

 

Titanium beauty fit for a queen

Catriona’s device of choice is the Samsung Galaxy S24 Ultra in Titanium Gray, “I like the gray, I love that it has a gold sheen, it made me think of jewelry whether you're a gold or a silver girly, it's like the best of both worlds, and I can't get over how lightweight it is!” she shared.
v The Galaxy S24 Ultra’s design is made of a new titanium exterior and a 6.8" flat display and topped with scratch resistant Corning® Gorilla® Armor. This makes the Galaxy S24 Ultra a durable device that can withstand scratches, water, dust and accidental drops. The devices also come in four mesmerizing chic titanium colors - Gray, Black, Violet and Yellow, as well as three online exclusive colors in Blue, Green, and Orange. Meanwhile, the Galaxy S24 and Galaxy S24+ devices have flat curved edges and a smooth satin finish that comes in trendy classy colors, Cobalt Violet, Amber Yellow, Onyx Black and Marble Gray and online exclusive colors Sapphire Blue, Jade Green, and Sandstone Orange.

A well-rounded device that fits any lifestyle

The Samsung Galaxy S24’s AI technology is the perfect accessible and intuitive device, “The features of AI within the Samsung S24 series are towards productivity and creativity. The AI features in the S24 series allows us to communicate with language translation, summarize articles - it’s not necessarily a super far fetched application of AI, it's AI simplifying things we were already doing”, Catriona explained.

 

v Whether one wants to be productive, play games, communicate seamlessly while traveling, and create content easily on-the-go, Catriona describes the Samsung Galaxy S24 Series as a perfect fit for any lifestyle. “It's a tool that fits your lifestyle – whatever that looks like. It’s a well rounded phone, it’s not [just] for the uber techy, it’s not [just] for the uber simplistic - it’s very intuitive. If you give this phone to anyone, they’ll be super happy. It ticks all of the boxes for me!” she shared.

The Samsung Galaxy S24 Series is the perfect companion for multi-hyphenate individuals looking to elevate their daily routines and feel fulfilled at the end of the day and is available through samsung.com, Samsung Experience Stores, Authorized Samsung Stores, Lazada, Shopee, Abenson.com and MemoXpress Online.

To find ou t more about the Galaxy S24 and S24+, visit: https://www.samsung.com/ph/smartphones/galaxy-s24/ To find out more about the Galaxy S24 Ultra, visit: https://www.samsung.com/ph/smartphones/galaxy-s24-ultra/

HONOR Magic V2: Thinnest Foldable Phone Lands in PH Feb 21

HONOR Philippines has officially announced the imminent arrival of the much-anticipated HONOR Magic V2 in the country on February 21. Touted as HONOR's latest premium foldable smartphone, the HONOR Magic V2 promises top-notch quality in its foldable design, impressive display, long-lasting battery, and flagship performance. This blend aims to provide users with an unmatched experience.

Stephen Cheng, Vice President of HONOR Philippines, highlighted, "Engineered to encourage widespread adoption, the HONOR Magic V2 sets new standards in the industry, boasting significant enhancements in form factor, battery life, display, and user experience."

The HONOR Magic V2 represents a leap in foldable device innovation. Remarkably lightweight at 231g and a mere 9.9mm thin when folded, it breaks ground by slimming down foldable phones to below 1 cm for the first time. This design aims to fulfill consumers' desires for top-notch performance in a sleek package.

The exceptional design and durability of the HONOR Magic V2 are facilitated by cutting-edge materials such as titanium alloy in its innovative hinge and second-generation nanocrystal glass. The hinge can withstand over 400,000 folds, while the nanocrystal glass provides superior drop resistance, ten times stronger than typical glass. Powering its immersive display is a 5000mAh dual-cell silicon-carbon battery, ensuring all-day usage and fast charging with the included 66W supercharger.

Furthermore, the HONOR Magic V2 elevates the display experience with a 120Hz high refresh rate on both inner and external displays. Additionally, it introduces the industry's highest 3840 PWM Dimming technology on a foldable display, enhancing browsing and entertainment experiences while prioritizing eye protection.

 

Catch the launch live on Facebook: https://bit.ly/HONORMagicV2Launch_PR at exactly 6PM and don’t forget to tune in on HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok: (Tiktok.com/@honorphilippines) for more exciting announcements!

To check out HONOR’s wide array of mobile phones, tablets, and laptops at any HONOR Experience and Partner Stores nationwide https://www.hihonor.com/ph/retailers/) or online via Shopee (https://bit.ly/HONORPHShopee), Lazada (https://bit.ly/HONORPHLaz) and TikTok Shop (https://bit.ly/HONORTikTokShop).

HONOR X9b 5G Sales Skyrocket: 512% Increase Over X9a 5G

 

 

HONOR Philippines kicked off the first quarter of 2024 with a resounding success, witnessing an astounding 512% surge in sales for the HONOR X9b 5G compared to its predecessor, the HONOR X9a, on the first day of sale last January 20.

Stephen Cheng, Vice President of HONOR Philippines, expressed his enthusiasm, stating, "It’s a win for our HONOR X9b 5G campaign as we celebrate not just one, but 5-fold increase in growth sales compared to our sales performance for HONOR X9a 5G. It’s only the beginning for Quarter 1 and we’re very grateful to our partners, dealers, and the whole HONOR Community. Thank you for your continuous support and patronage towards our brand. To more successful campaigns!"

The HONOR X9b 5G First Day Sale became the talk of the town, with a notable presence of pre-order claimers observed at prominent locations such as SM Center Angono, SM City North EDSA, SM City Marikina, SM City Bacoor, SM City Fairview, and SM Mall of Asia.

Looking back, HONOR Philippines recently launched the HONOR X9b 5G with the Ultra Tough Challenge, putting the phone's durability to the test—a key feature that sets it apart. Activities such as the Smash Test Relay, Archery, Drop Test, Car Runover, Boxing, and a Team vs. Team Paintball added excitement to the event held in Angono, Rizal.

 

The Drop Test is highly anticipated by guests that became a favorite as participants earned high scores for landing at the core of the target. During its official teaser, the HONOR X9b 5G was subjected to a 100ft Drop https://bit.ly/HONORX9b5G-100ftDropTest.

Moreover, in comparison to its predecessor, the HONOR X9b 5G boasts an Ultra-Bounce Anti-Drop Display with SGS Five-star Overall Drop Resistance Certification and upgraded IP53 water and dust protection. With a remarkable 108MP rear camera, surpassing the 64MP of the HONOR X9a 5G, the All-angle Ultra Tough HONOR X9b runs on the MagicOS 7.2 operating system, while the HONOR X9a 5G is equipped with the Magic UI 6.1 operating system.

Priced at Php 16,999, the HONOR X9b 5G is readily available on Lazada (https://bit.ly/Laz_X9b_PressRelease), Shopee (https://bit.ly/Shop_X9b_PressRelease), TikTok Shop (https://bit.ly/TikTok_X9b_PressRelease) and various experience stores.

For more exciting news and announcements, head on to HONOR Philippines’ social media platforms for exciting announcements: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

HONOR & Nokia: New 5G Patent Pact for Tough Smartphones

Global tech giants HONOR and Nokia have recently announced a new agreement focused on sharing patents related to 5G and other cellular technologies. The agreement, known as a patent cross-license agreement, aims to promote innovation in these critical areas of technology.

Susanna Martikainen, Nokia's Chief Licensing Officer for Mobile Devices, expressed satisfaction with the agreement, emphasizing its importance in resolving legal issues in the smartphone market. Martikainen highlighted Nokia's extensive patent portfolio and its significant contributions to cellular standards and related technologies.

Wenyu Zhou, Head of Global Intellectual Property at HONOR, echoed Martikainen's sentiments, stressing HONOR's commitment to respecting intellectual property rights. Zhou emphasized the value of fair IP valuation in driving innovation within the mobile industry and reiterated HONOR's dedication to innovation in enabling smart living across various scenarios and platforms.

HONOR, renowned for its recent launch of the Ultra-Tough smartphone HONOR X9b 5G, draws inspiration from classic devices like the Nokia 3310. The company prides itself on providing solutions to everyday consumer needs while ensuring a balance between affordability and quality in its products.

Experience the HONOR X9b 5G now and get yours at HONOR Experience and Partner stores or online via Lazada (https://bit.ly/Laz_X9b_PressRelease), Shopee (https://bit.ly/Shop_X9b_PressRelease), and TikTok Shop (https://bit.ly/TikTok_X9b_PressRelease).

PORSCHE DESIGN HONOR Magic V2 RSR Unwrapped by HONOR in China

 

In a groundbreaking collaboration, global tech powerhouse HONOR and luxury brand Porsche Design have just unveiled the PORSCHE DESIGN HONOR Magic V2 RSR in Shanghai. This ultra-slim inward-foldable phone, touted as the thinnest in the market, is a testament to the combined prowess of these two influential partners. The PORSCHE DESIGN HONOR Magic V2 RSR not only raises the bar for innovation but also lays the foundation for an exciting future in technology and design.

This momentous partnership between HONOR and Porsche Design is another best practice for HONOR, as a global and premium brand, to bring collective innovations to consumers around the world. As George Zhao, CEO of HONOR Device Co., Ltd., stated, "United by a shared pursuit of excellence, HONOR and Porsche Design will co-design the next generation of smart devices, combining human-centric technology and functional design to create exciting products for global consumers."

“From day one of this extraordinary partnership, we have been eagerly awaiting the reveal of our first jointly developed smartphone. At Porsche Design, we want to bring the unique Porsche spirit and values to life through our products. Anyone who buys a Porsche Design item becomes part of the global Porsche family. Our goal is to transport this emotion as well as the progressive functionality, cutting-edge technology, and the unique design language to customers around the globe,” says Stefan Buescher, Chairman of the Executive Board of Porsche Lifestyle Group.

Introducing the PORSCHE DESIGN HONOR Magic V2 RSR

Debuting as the first innovation where HONOR’s human-centric approach meets the purist, functional aesthetics of Porsche Design, the PORSCHE DESIGN HONOR Magic V2 RSR features a bold design inspired by motorsports. The flyline of the backside of the industry-leading foldable smartphone is intricately reminiscent of the hood of a Porsche 911. The improved grip provides a sportscar experience in the user’s palm. The PORSCHE DESIGN HONOR Magic V2 RSR comes in the Porsche car color Agate Grey.

Ultra-thin foldable device with Anti-scratch NanoCrystal Shield

In pursuit of convenient portability, HONOR and Porsche Design have jointly refined the choice of materials in the PORSCHE DESIGN HONOR Magic V2 RSR to create a pioneering device that weighs only 234g and is just 9.9mm thick. Incorporating the industry’s first Anti-scratch NanoCrystal Shield, the PORSCHE DESIGN HONOR Magic V2 RSR races ahead of the pack with improvements in display durability, providing enhanced protection to the device. The tenfold improved scratch resistance and the hardness rating of over seven on the Mohs scale - a scale which indicates the degree of strength of a material - ensures superior resistance to damages.

Exceptional Display for Human-centric Visual Experience

The PORSCHE DESIGN HONOR Magic V2 RSR has a stunning foldable OLED LTPO display that offers an unprecedented visual experience. With support for 1.07 billion colors, the screen delivers vivid, accurate visuals that captivate and immerse users. As a testament to HONOR’s commitment to human-centric technology, the device incorporates eye protection features such as 3840Hz PWM Dimming, Dynamic Dimming and Circadian Night Display, which reduce fatigue of the eyes, thus, catering to the needs of heavy users.

To know more about the complete features of the PORSCHE DESIGN HONOR Magic V2 RSR, you may visit: https://www.hihonor.com/global/phones/honor-magic-v2-rsr-porsche-design/ and head on to HONOR Philippines’ social media platforms for exciting announcements: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

Samsung, Google Cloud Collaborate for AI on Galaxy S24

Samsung Electronics Co., Ltd. and Google Cloud have unveiled a fresh, multi-year collaboration aimed at introducing Google Cloud's cutting-edge generative artificial intelligence (AI) technology to Samsung smartphone users worldwide. The initiative kicks off with the launch of the Samsung Galaxy S24 series, revealed today during Galaxy Unpacked in San Jose, California. Notably, Samsung takes the pioneering role as the inaugural Google Cloud partner, set to implement Gemini Pro and Imagen 2 on Vertex AI through cloud deployment on their range of smartphone devices.

“Google and Samsung have long shared deeply held values around the importance of making technology more helpful and accessible for everyone. We’re thrilled that the Galaxy S24 series is the first smartphone equipped with Gemini Pro and Imagen 2 on Vertex AI,” said Janghyun Yoon, Corporate EVP and Head of Software Office of Mobile eXperience Business at Samsung Electronics. “After months of rigorous testing and competitive evaluation, the Google Cloud and Samsung teams worked together to deliver the best Gemini-powered AI experience on Galaxy.”

Samsung is the first Google Cloud partner to deploy Gemini Pro on Vertex AI to consumers. Built from the ground up to be multimodal, Gemini can generalize and seamlessly understand, operate across, and combine different types of information including text, code, images, and video. Starting with Samsung-native applications, users can take advantage of the summarization feature across Notes, Voice Recorder, and Keyboard.[ Galaxy AI features may require internet connection, Samsung Account login, and/or update to latest Android version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps or require additional software downloads, such as language packs. Availability of the service may vary by country, region, or market. Accuracy of results not guaranteed. For detailed specifications and conditions, refer to your local Samsung website.] Gemini Pro on Vertex AI provides Samsung with critical Google Cloud features, including security, safety, privacy, and data compliance.

Galaxy S24 series users can also immediately benefit from Imagen 2, Google’s most advanced text-to-image diffusion technology from Google DeepMind to date. With Imagen 2 on Vertex AI, Samsung can bring safe and intuitive photo-editing capabilities into users’ hands. These features can be found in Generative Edit[ Generative Edit requires a network connection and Samsung Account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed. ] in S24’s Gallery application.

As part of this partnership, Samsung is also one of the first customers to test Gemini Ultra, Google’s most capable and largest model for highly-complex tasks. The S24 series will also use Gemini Nano, an on-device LLM delivered as part of the Android 14 operating system, the most efficient model of Gemini for on-device tasks.

“Together with Samsung, Google Cloud sees the tremendous opportunity for generative AI to create meaningful mobile experiences that stimulate and strengthen connection and communication for millions,” said Thomas Kurian, CEO, Google Cloud. “With Gemini, Samsung’s developers can leverage Google Cloud’s world-class infrastructure, cutting-edge performance, and flexibility to deliver safe, reliable, and engaging generative AI powered applications on Samsung smartphone devices.”

Galaxy S24 Ultra Introduces Enhanced Durability and Crystal-Clear Display with Corning® Gorilla® Armor

 

In a groundbreaking collaboration, Samsung Electronics Co., Ltd. and Corning Incorporated (NYSE: GLW) have unveiled an exciting development for tech enthusiasts – the integration of Corning's cutting-edge Corning® Gorilla® Armor cover material in the upcoming Galaxy S24 Ultra devices. This innovative addition promises an exceptional blend of durability and visual clarity, redefining the smartphone experience.

The Galaxy S24 Ultra, equipped with Gorilla Armor, sets a new standard in device resilience. This advanced material not only enhances the device's ability to withstand daily wear and tear but also elevates the visual brilliance of the display, especially in sunlight. The result is a smartphone that not only offers superior protection but also delivers a more vibrant and immersive viewing experience.

Corning's Gorilla Armor represents a significant leap forward in protective cover technology, ensuring that the Galaxy S24 Ultra stands out as a durable and visually stunning device in the ever-evolving world of smartphones. With this collaboration, Samsung continues to prioritize user experience and device longevity, cementing its position as a leader in the tech industry.

“Corning’s Gorilla® Glass, together with the Galaxy S series, have driven innovation and made significant progress towards achieving greater durability,” said Kwangjin Bae, EVP and Head of the Mechanical R&D Team, Mobile eXperience Business at Samsung Electronics. “This partnership has made it possible for people to use our products with confidence and peace of mind.”

Corning® Gorilla® Armor is a different kind of smartphone cover material. Compared to a typical glass surface, Corning Gorilla Armor reduces reflection by up to 75%, which enhances display readability and minimizes screen reflections in almost any environment[ Performance claims for Corning® Gorilla® Armor are based on Corning's internal lab testing. Actual performance may vary.].

Corning’s new cover material optimizes durability on the Galaxy S24 Ultra. In Corning lab tests, Gorilla Armor demonstrated superior durability when compared against competitive aluminosilicate cover glasses[ Performance claims for Corning® Gorilla® Armor are based on Corning's internal lab testing. Actual performance may vary.]. To measure its exceptional scratch resistance, Corning created a new lab test — the “Scratch Bot” — to replicate micro scratches caused by day-to-day wear. On this rigorous test, Gorilla Armor showed no visible scratches and demonstrated over four times more scratch resistance than competitive aluminosilicate cover glasses.

Gorilla Armor contains an average of 25% pre-consumer recycled content, as validated by UL Solutions in accordance with UL2809-2 Environmental Claim Validation Procedure (ECVP) for Recycled Content[ Pre-consumer recycled content as defined by UL Solutions is material that has never reached the end user, having been diverted from the waste stream during a manufacturing process.].

“Gorilla Armor brings Corning’s research and engineering prowess together with Samsung’s consumer-centric design and focus on user experience,” said David Velasquez, vice president and general manager, Corning® Gorilla® Glass. “This latest innovation simultaneously addresses both the need for durability and our increasing need for better optics – bringing the mobile phone experience of the future into the present.”

The launch of Galaxy S24 Ultra phones with Gorilla Armor follows a celebratory year for Samsung and Corning. Last year marked 50 years of industry-leading partnership for the companies. Samsung and Corning first partnered in 1973 to make televisions more accessible to consumers in Korea.

This same spirit of collaboration has been carried through half a century. Corning® Gorilla® Glass has been featured on countless Samsung devices, from some of the earliest Galaxy smartphones to the most recent, including the Galaxy S23 Series, Galaxy Z Fold5, and Galaxy Z Flip5, which all use Corning® Gorilla® Glass Victus® 2. The launch of Galaxy S24 Ultra devices with Gorilla Armor continues this longstanding relationship dedicated to creating world class innovations vital to the mobile consumer electronics industry.

Samsung Galaxy S24 Series Marks the Dawn of Mobile AI Era

 

Samsung Electronics Co., Ltd. unveiled the Galaxy S24 Ultra, Galaxy S24+, and Galaxy S24, signaling a notable advancement in the realm of mobile devices. The Galaxy S series aims to reshape user empowerment by introducing cutting-edge mobile experiences driven by Galaxy AI. It's crucial to emphasize that Samsung does not make any assurances or guarantees regarding the accuracy, completeness, or reliability of AI features.

The Galaxy S24 series integrates AI seamlessly into various aspects of user interaction. This includes facilitating effortless communication through intelligent text and call translations, unlocking enhanced creative possibilities with Galaxy's ProVisual Engine, and revolutionizing search capabilities to transform how Galaxy users explore the world. It's worth mentioning that specific Samsung AI features may require a Samsung Account login for access.

“The Galaxy S24 series transforms our connection with the world and ignites the next decade of mobile innovation,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Galaxy AI is built on our innovation heritage and deep understanding of how people use their phones. We’re excited to see how our users around the world empower their everyday lives with Galaxy AI to open up new possibilities.”

 

Make Everyday Experiences Epic

Galaxy AI introduces meaningful intelligence aimed at enhancing every part of life, especially the phone’s most fundamental role: communication. When you need to defy language barriers, Galaxy S24 makes it easier than ever. Chat with another student or colleague from abroad. Book a reservation while on vacation in another country. It’s all possible with Live Translate[ Live Translate requires a network connection and Samsung Account login. Live Translate is only available on the pre-installed Samsung Phone app. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.], two-way, real-time voice and text translations of phone calls within the native app. No third-party apps are required, and on-device AI keeps conversations completely private.

With Interpreter, live conversations can be instantly translated on a split-screen view so people standing opposite each other can read a text transcription of what the other person has said. It even works without cellular data or Wi-Fi.

For messages and other apps, Chat Assist can help perfect conversational tones to ensure communication sounds as it was intended: like a polite message to a coworker or a short and catchy phrase for a social media caption[ Tone suggesting feature in Chat Assist requires a network connection and Samsung Account login. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.]. AI built into Samsung Keyboard can also translate messages in real-time in 13 languages[ Translating feature in Chat Assist may require Samsung Account login. Some chat applications may not support this feature. Certain languages may require language pack download. Service availability may vary by language. This feature is activated when a translatable language is detected. Accuracy of results is not guaranteed.]. In the car, Android Auto[ The new features of Android Auto will be supported with app update.] will automatically summarize incoming messages and suggest relevant replies and actions, like sending someone your ETA, so you can stay connected while staying focused on the road.

Organization also gets a big boost with Note Assist[ Note Assist requires a network connection and Samsung Account login. Character limit applies. Service availability may vary by language. Accuracy of results is not guaranteed.] in Samsung Notes, featuring AI-generated summaries, template creation that streamlines notes with pre-made formats, and cover creation to make notes easy to spot with a brief preview. For voice recordings, even when there are multiple speakers, Transcript Assist[ Transcript Assist requires a network connection and Samsung Account login. Transcript Assist is only available on the pre-installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under 3 hours in duration to be processed. Summarizing feature in Transcript Assist can be activated when a certain number of characters is met. Service availability may vary by language. Accuracy of results is not guaranteed. ] uses AI and Speech-to-Text technology to transcribe, summarize and even translate recordings.

Communication isn’t the only way Galaxy S24 series takes the fundamental benefits of the phone into the future. Online search has transformed nearly every aspect of life. Galaxy S24 marks a milestone in the history of search as the first phone to debut intuitive, gesture-driven Circle to Search[ Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed.] with Google. To give Galaxy users an incredible new tool, Galaxy turned to the worldwide leader of search, Google, and opened up new forms of discovery with a simple gesture. With a long press on the home button, users can circle, highlight, scribble on, or tap anything on Galaxy S24’s screen to see helpful, high-quality search results. Seeing a beautiful landmark in the background of a friend’s social media post or a surprising fun fact on YouTube Shorts can quickly become an accurate search to learn more – without having to leave that app. And depending on a user‘s location, for certain searches, generative AI-powered overviews can provide helpful information and context pulled together from across the web, and users can ask more complex and nuanced questions. It’s that easy. And that epic.

Unleash Creativity to Discover the World in New Ways

Galaxy S24 series’s ProVisual Engine[ AI Zoom is applied to distances between digital zoom lengths. Accuracy of results is not guaranteed.] is a comprehensive suite of AI-powered tools that transform image capturing abilities and maximize creative freedom every step of the way, from setting up a shot all the way to sharing it on social. Gone are shaky, pixelated images taken from far away. Galaxy S24 Ultra’s Quad Tele System, with new 5x optical zoom lens, works with the 50MP sensor to enable optical-quality performance at zoom levels from 2x, 3x, 5x to 10x[ 3x and 5x distances are optical zoom. 2x and 10x distances are optical quality zoom.] magnification thanks to Adaptive Pixel Sensor. Images also show crystal clear results at 100x with enhanced digital zoom.

With upgraded Nightography capabilities, photos and videos shot on Galaxy S24 Space Zoom are brilliant in any conditions, even when zoomed in. Capture more light in dim conditions with Galaxy S24 Ultra’s larger pixel size, now 1.4 μm, which is 60% bigger[ Compared to Galaxy S23 Ultra.] compared to the previous model. Blur is reduced on Galaxy S24 Ultra with wider optical image stabilizer (OIS) angles and enhanced hand-shake compensation. When recording videos, both front and rear cameras are equipped with Dedicated ISP Block for noise reduction, and Galaxy S24 analyzes gyro information to distinguish between the filmer’s movement and the subject’s. This allows more effective noise removal and clear videos in the dark, even from far away.

 

After great shots are captured, innovative Galaxy AI editing tools enable simple edits like erase, re-compose, and remaster. For easier and more efficient optimizations, Edit Suggestion[ Edit Suggestion is compatible with JPG, PNG, GIF and MP4 formats. Edit results and quality may vary depending on the photography or filming condition. Accuracy of results is not guaranteed.] uses Galaxy AI to suggest perfectly suitable tweaks for each photo. To give users even more creative control and freedom, Generative Edit[ Generative Edit requires a network connection and Samsung Account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.] can fill in parts of an image background with generative AI. When a picture is crooked, AI will fill in the borders. When an object needs to be slightly moved to be in the perfect position, AI lets users adjust the position of the subject and generates a perfectly blended background in its original spot. Anytime Galaxy S24 deploys generative AI to amplify an image, a watermark will appear on the image and in metadata. And if an action-packed video needs to be slowed down, new Instant Slow-mo can generate additional frames based on movements to smoothly slow down action-packed moments for a more detailed look.

 

To ensure every image stuns at every stage, Super HDR reveals lifelike previews before the shutter is ever pressed. And while capturing memories is an essential phone feature, sharing memories with the world is just as meaningful. Now, third-party social apps make the most of Galaxy’s AI-powered camera system. Premium Galaxy S series camera features now integrate directly with mobile apps in HDR to level up social sharing[ Some social media apps may not support Super HDR. Accuracy of results is not guaranteed.]. When it’s time to find an image in Gallery or Instagram feed and reels, photos and videos are also shown in Super HDR for a more lifelike range of brightness, color and contrast by analyzing highlighted section of the images.

Galaxy’s Most Intelligent Experience Ever, Powered by Premium Performance

As AI becomes a more prominent part of everyday life, performance power must excel to meet the demands. Gaming. Heavy-duty video recording and editing. Jumping between five apps to plan a trip. Whatever the task, Galaxy S24 provides an incredible experience thanks to enhancements in its chipset[ AP performance improvements shown compared to prior generation chipset. Actual performance will depend on user environment, conditions, and pre-installed software and applications.], display and more. Every Galaxy S24 Ultra is equipped with Snapdragon® 8 Gen 3 Mobile Platform for Galaxy[ Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.]. Optimized especially for Galaxy users, this chipset delivers remarkable NPU improvement for incredibly efficient AI processing. In all three Galaxy S24 models, 1-120 Hz adaptive refresh rates also improve performance efficiency.

Galaxy gaming is more powerful thanks to hardware and software improvements. Galaxy S24 Ultra boast an optimal thermal control system with a 1.9 times larger vapor chamber[ Compared Galaxy S24 Ultra to Galaxy S23 Ultra.], improving device surface temperature while also maximizing sustained performance power. Ray tracing enables life-like visuals with superior shadow and reflection effect. And through collaboration with industry-leading gaming partners, Galaxy S24 let users enjoy more optimized popular global mobile games.

Visuals are more vibrant and captivating on the brightest Galaxy display ever[ The Dynamic AMOLED 2X display on Galaxy S24 Ultra received a certification from VDE Germany for 100 percent Mobile Color Volume in the DCI-P3 color range, which means your images aren’t washed out and you’ll get unbelievably vivid colors regardless of differing levels of brightness. The display can achieve peak brightness of up to 2,600 nits, improving the contrast between dark and light aspects of digital content for a more brilliant picture quality, with a 5,000,000:1 contrast ratio to make your mobile experience more immersive.]. Galaxy S24 reaches 2,600nit peak brightness and delivers improved outdoor visibility with Vision Booster.

 

On the display, Corning® Gorilla® Armor[ Corning® Gorilla® Armor is incorporated into front display of Galaxy S24 Ultra. Scratch tested compared to a competitive aluminosilicate cover glass and reflection tested compared to a typical glass. ] on the Galaxy S24 Ultra is optically enhanced and demonstrates superior durability against damage caused by every day scratches. It delivers dramatically reduced reflection by up to 75% in a wide range of lighting conditions, ensuring a smooth, comfortable viewing experience.

Across the Galaxy S24 series, design enhancements with slimmer and even bezels make it easier to immerse in any viewing experience and enable larger screen sizes on Galaxy S24+’s 6.7-inch and Galaxy S24’s 6.2-inch displays within nearly the same size specifications[ Compared to Galaxy S23+ and Galaxy S23 respectively. The display and device size of each model: Galaxy S23+(6.6-inch, 76.2 x 157.8 x 7.6mm), Galaxy S24+(6.7-inch, 75.9 x 158.5 x 7.7mm), Galaxy S23(6.1-inch, 70.9 x 146.3 x 7.6mm), Galaxy S24(6.2-inch, 70.6 x 147 x 7.6mm).]. Galaxy S24 Ultra has a 6.8-inch flatter display, optimized not just for viewing but also for productivity. Plus, Galaxy S24+ now supports the same level of QHD+ found on Galaxy S24 Ultra.

Advanced Security and Privacy Empowers User Choice and Trust

Secured by Samsung Knox, Galaxy’s defense-grade, multi-layer security platform, Galaxy S24 safeguards critical information and protects against vulnerabilities with end-to-end secure hardware, real-time threat detection and collaborative protection.

Samsung’s long-standing commitment to provide users choice and control over their device continues in the era of AI. Galaxy S24 users have full controllability over how much they allow their data to enhance AI experiences, through Advanced Intelligence settings which can disable online processing of data for AI features.[ Samsung Account login required. Advanced Intelligence settings preventing server access will limit the functionality of some AI features. Regardless of server access, Samsung does not save user input or output data.]

The Knox Matrix[ Knox Matrix is supported on Galaxy smartphones and tablets with One UI 6 or above. Availability may vary by country or region.] vision of a secure, connected and password-less future is also advanced with passkeys. Passkeys enable convenient and secure access to a users’ registered websites and apps across all their trusted devices through digital credentials, helping protect against phishing attacks. Enhanced Data Protection offers end-to-end encryption when users backup, sync or restore their data with Samsung Cloud, allowing Galaxy S24 users to connect to other devices while staying synchronized and secure. This ensures the data can only be encrypted or decrypted on a user’s devices, meaning nobody can see it but the user, even if a server is compromised or account details are stolen. And if access to a trusted device is lost, a recovery code can help prevent loss of data. Galaxy S24 is also protected with Samsung’s expansive list of innovative security and privacy features including Knox Vault, Security & Privacy Dashboard, Auto Blocker, Secure Wi-Fi, Private Share, Maintenance Mode and more.

The Next Phase of Samsung’s Environmental Journey

Establishing a new category of mobile experiences also means reimagining how Galaxy technology is designed and packaged to do more with less for people and the planet. Galaxy S24 continues to scale the variety of recycled materials in Galaxy devices by applying recycled plastics, glass and aluminum to internal and external components[ Galaxy S24 Ultra features recycled materials in the Top Speaker Module, Bottom Speaker Module, Case Front, S Pen Inner Cover, S Pen’s Knob Holder, Side Key, Volume Key, SIM Tray, Camera Deco, Front Screen, Back Glass and Battery.]. It also takes these efforts one step further. For the first time, Galaxy S24 features components made with recycled cobalt and rare earth elements[ Neodymium ]. In Galaxy S24 Ultra, a minimum of 50% recycled cobalt was used in the battery[ The batteries of the Galaxy S24 Ultra and Galaxy S24+ include a minimum of 50% pre- and post-consumer recycled cobalt. The battery of the Galaxy S24 includes a minimum of 10% pre- and post-consumer recycled cobalt. The above measurements are based on weight.], and 100% recycled rare earth elements were incorporated into the speakers[ The speakers of the Galaxy S24 series include 100% pre- and post-consumer recycled neodymium. The above measurements are based on weight.].

Galaxy S24 is also the first Galaxy S series to be designed with recycled steel and Thermoplastic Polyurethane (TPU). Galaxy S24 Ultra features a minimum of 40% recycled steel in the speakers[ The speakers of the Galaxy S24 series include a minimum of 40% pre- and post-consumer recycled steel. The above measurements are based on weight.], and it includes a minimum of 10% pre-consumer recycled TPU in the side and volume keys. Additionally, every Galaxy S24 comes in a packaging box made from 100% recycled paper material.

The latest flagship continues Samsung’s commitment to extending the product lifecycle, offering seven generations of OS upgrades and seven years of security updates to help users reliably experience the optimized performance of their Galaxy devices for even longer[ Availability and timing of Android OS upgrades and security updates may vary by device model and market. ]. Lastly, Galaxy S24 is UL ECOLOGO® certified[ UL ECOLOGO® Certified products and services are verified for reduced environmental impact based on environmental performance criteria throughout its life cycle, including energy reduction, materials, health, environment, and manufacturing and operations. Galaxy S24 series met the UL 110 which is the UL Environmental Standard for Mobile Phones Sustainability.], and its carbon footprint has been measured and verified by The Carbon Trust[ The Carbon Trust has measured and verified the cradle-to-grave carbon footprint of the Galaxy S24 series, including manufacturing, distribution, use and eventual disposal. This has been verified against PAS2050, an internationally recognized standard.].

Galaxy S24 is a demonstration of progress against Samsung MX’s environmental roadmap. Samsung remains steadfast in delivering on its set of goals to be achieved by the end of 2025[ In 2021, the Samsung MX business announced a set of four goals across its products and business to be accomplished by the end of 2025. The goals include developing and incorporating recycled materials in all new mobile products, eliminating single-use plastics from mobile packaging, reducing the standby power consumption of all smartphone chargers to zero, and achieving zero waste to landfill across global operations.]. At the end of 2022, Samsung achieved the first of these goals by incorporating recycled materials in all mobile products, from Galaxy smartphones and tablets to PCs and wearables. Today, the company is setting a new recycled material goal. By 2030, Samsung will incorporate at least one recycled material in every module[ Samsung defines a module of a smartphone as the Antenna, Battery, Camera, Display, Mechanical Components, Motor, PBA/FPCB, Speaker, Wireless Charger Module and Packaging.] of every mobile product.

Precision Technology and Elegance in Every Detail

Galaxy S24 Ultra is the first-ever Galaxy phone to feature a titanium frame[Titanium is only applied on the device frame. Frame does not include volume and side keys.], enhancing device durability and longevity. Galaxy S24 Ultra’s significantly thinner body enables better on-the-go experience with more comfortable grip. On Galaxy S24+ and Galaxy S24, a streamlined One-mass design satisfies a more aesthetic standard with seamless connection between the device’s rear cover and side frame. The Galaxy S24 series comes in Earth mineral-inspired color tones. On Galaxy S24 Ultra, colors[ Colors may vary by market and carrier.] include: Titanium Gray, Titanium Black, Titanium Violet and Titanium Yellow. On Galaxy S24+ and Galaxy S24 colors include: Onyx Black, Marble Gray, Cobalt Violet and Amber Yellow. All three models will come with additional colors available online only.

For more information about Galaxy S24 Ultra, please visit https://www.samsung.com/ph/smartphones/galaxy-s24-ultra/buy/.

For more information about Galaxy S24 and Galaxy S24+, please visit https://www.samsung.com/ph/smartphones/galaxy-s24/buy/.